The User Need

McDonald’s general managers struggle with information overload in the busy kitchen environment. They need to adapt in real-time to continuous change that affects their community service area, including weather, traffic, schools, and more.

The Opportunity

By helping general managers apply and integrate technology and smart information systems into their daily habits, McDonald’s could maximize revenues and reduce lost business due to poor readiness.

The Result

After extensive research in McDonald’s kitchens across the U.S. and Canada, Truefit helped McDonald’s understand the context and build empathy for what managers and crew encounter daily. We synthesized these insights into practical solutions for McDonald’s IT team to further develop.

Tags: Retail, Mobile