McDonald's

The User Need

McDonald’s general managers struggle with information overload in the busy kitchen environment. They need to adapt in real-time to continuous change that affects their community service area, including weather, traffic, schools, and more.

The Opportunity

By helping general managers apply and integrate technology and smart information systems into their daily habits, McDonald’s could maximize revenues and reduce lost business due to poor readiness.

The Result

After extensive research in McDonald’s kitchens across the U.S. and Canada, Truefit helped McDonald’s understand the context and build empathy for what managers and crew encounter daily. We synthesized these insights into practical solutions for McDonald’s IT team to further develop.

Tags: Retail, Mobile

CASE STUDIES

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Truefit helped the Center for Victims transform a vital program into a modern, digital experience that empowers victims through a secure, self-service app while making internal processes more efficient.

Truefit worked with TEAMology to create a collaborative school culture movement that integrates social-emotional learning, bullying prevention, and career readiness into everyday teaching.

Truefit helped DestyDo validate and produce a solution for cruising millennials looking for diverse life-enhancing activities they can do while in port.

Truefit partnered with Matrix for a complete redesign of their flagship software and helped their sales team expand from broadcast advertising into new markets.