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Scaling “surprise” travel for growth
Pack Up + Go, a company known for planning surprise travel experiences, was growing in sales and reputation. Yet, their homemade tools for planning trips were becoming slow and costly to manage. A more efficient solution was needed for managing their unique trips and communications to ensure a great experience.
At-a-Glance
For years, Truefit has worked in close collaboration with Pack Up + Go’s leadership, marketing, and customer support teams to address a number of systems vital to their business growth. From facilitating incoming orders and payments, to trip planning and booking, to automating labor intensive customer communications and support in the field, custom software has been streamlining operations for growth.
Delivering customer value that creates business impact
Desired business outcomes- Optimize customer surveys for trip personalization
- Improve booking completion rates and accuracy for trip planners
- Increase visibility and value of partner relationships
- Reduce labor-intensive overhead for customer communications
- Reduce overhead for packaging trip documentation to ship on-time
- Improve accuracy of trip planning information for recommended attractions and restaurants
- Incredible domestic travel experiences (without the planning headaches)
- Deeply personalized trips to match your preferences and personal needs
- Protection of special occasion secrecy (engagements, anniversaries, etc.)
- Customer loyalty benefits and rewards
- Gift cards and promotional codes
- Unique accommodations and off the beaten path itineraries
Impacts to Date
1 hour saved per trip over manual planning/communications
25% increase in bookings with hotel and activity partners
30% increase in repeat bookings
30% increase in referral bookings from existing customers
The software that Truefit built for us has been reliable and has completely transformed the way our team works and has allowed us to scale far beyond what I previously thought possible.Truefit is excellent at communication and explaining complex processes to non-technical founders like myself. They are able to understand our unique needs and talk us through potential solutions, while always being receptive to feedback our team provides. — Lillian Rafson, Founder and CEO
Product Details
How we did it
Kickoff
We learned about their product vision, hardware capabilities, and tech requirements.
Understand the state of their service
We focused on documenting their internal tools, reports, emails, package documents and data. We reviewed their existing marketing site and ecomm integration.
Built a touchpoint inventory
Since customers interact with Pack Up + Go across many channels, we identified all the various touchpoints across channels like web or email or print as well as front and backstage interactions.
Identify design patterns and user flows
We identified key design patterns and navigational concepts to help staffers navigate trip planning data. We identified common workflows and explored how the interface could successfully support and reduce workload.
Design prototyping
We explored visual style relative to their brand and aligned on a preferred approach. We applied that style to early mockups of key screens and workflows. We began a regular cadence for reviewing designs and refinements with their trip planning and customer support teams.
Release planning
We collaborated with our client to build a backlog and plan the the first release of the software together.
System architecture
We defined the system components and data endpoints for an integration with PayPal, Chartio, and other 3rd party services.
Build, build, build!
We designed, coded, and tested on a weekly basis until we were feature complete for the first release. Our progress was demoed every other week until feature complete.
Dynamic email communications
Client communications are automated through a complex series of dynamic emails that preserve secrecy. Business rules were defined for automating trips and feeding up-to-the-minute data (e.g, weather info) into branded email templates saving planners countless hours.
Data migration
With the system fully coded, we successfully migrated several years of customer and trip data so staffers could mine data back to the earliest beginnings.
Quality testing
We rigorously tested pricing algorithms, data integration, email generation, PDF generation for common and edge cases.
Client UAT
When all work was complete and tested, we created a UAT environment for the client to test and train their team on.
Go live
With all systems tested we help Pack Up + Go cut over to the new system and they’ve been running on it for years since. Our team continues to support and expand the capabilities to keep up with their growing business.