--- title: "Char-Broil & W.C. Bradley Product Story: IoT Ecosystem | Truefit" description: Architecting a unified IoT ecosystem for W.C. Bradley’s brands, connecting physical outdoor hardware to a premium, multi-brand digital experience. image: https://truefit.io/hubfs/Char-Broil-3.png --- [Skip to content](https://truefit.io/char-broil#main-content) [![truefit](https://truefit.io/hubfs/Truefit.svg) ![Truefit](https://truefit.io/hubfs/truefit-logo-new.svg)](https://truefit.io/?hsLang=en) - [Work](https://truefit.io/our-work) - [Solutions](https://truefit.io/solutions) - [About](https://truefit.io/about) - [Insights](https://truefit.io/insights) Open main navigation Close main navigation - [Work](https://truefit.io/our-work) - [Solutions](https://truefit.io/solutions) - [About](https://truefit.io/about) - [Insights](https://truefit.io/insights) - Idea Launch™ is a proven process for discovering and building successful products. [Let's Talk Software](https://truefit.io/contact) ©Truefit. All rights reserved [Let's Talk Software](https://truefit.io/contact?hsLang=en) # Connected devices at scale A global product launch supporting three distinct brands on both Android and iOS platforms with Apple Watch®, Smart Home Compatibility, language translations for 7 different countries, and Level AA ADA Compliance? Yeah, we do that. ![Oklahoma Joe's smoker, mobile app, Apple watch app, and Alexa device.](https://truefit.io/hs-fs/hubfs/OKJ-Devices.png?width=1103&height=591&name=OKJ-Devices.png) ![Oklahoma Joe's smoker, mobile app, and Apple watch app.](https://truefit.io/hs-fs/hubfs/CB1.png?width=1437&height=1020&name=CB1.png) ![Current-Devices](https://truefit.io/hs-fs/hubfs/Current-Devices.png?width=1103&height=591&name=Current-Devices.png) ![current-mobile](https://truefit.io/hs-fs/hubfs/CB2.png?width=1437&height=1020&name=CB2.png) ![CBEU-Devices](https://truefit.io/hs-fs/hubfs/CBEU-Devices.png?width=1103&height=591&name=CBEU-Devices.png) ![CBEU-mobile](https://truefit.io/hs-fs/hubfs/CB3.png?width=1437&height=1020&name=CB3.png) ### At-a-Glance Truefit helped Char-Broil connect their new grills to smartphones, smartwatches, and voice assistants. They made sure everything was easy to use, worked for everyone, and provided a great user experience. Even though there were 3 different brands involved, Truefit kept things cooking from start to finish, helping Char-Broil successfully launch on time. 3 distinct cross-platform mobile apps. Hardware integration and testing User research and market testing 7 languages supported Bluetooth and Wifi integration ADA Level AA Compliance ## Delivering customer value that creates business impact **Desired business impact** - Launch a successful connected product with positive reviews - Build brand reputation for quality, value, and user experience - Gain market share in a crowded and innovative industry - Effectively launch a new brand (Current) while supporting existing brands in the US and EU - Expand the user experience to smart watches and home voice assistant devices **User benefits** - Easy-to-use remote monitoring and control of the grill - Seamless, reliable Bluetooth and WiFi connectivity - Access to recipes that guide the griller through the perfect cook ### Impacts to date Average app store reviews 4.6 of 5 in first month Positive reviews from YouTube influencers Current Backyard grill selected as a 2024 CES Innovation Awards honoree Current Backyard grill named as a 2024 Red Dot Design Award winner ![White quote icon](https://truefit.io/hs-fs/hubfs/Group%20288.png?width=182&height=222&name=Group%20288.png) > "Game changing smoker/grill... ...The screen is so nice and has a great display but the ability to connect it to your phone through the app is a cooking game changer..." — from an online customer review from Oklahomajoes.com ### Product Images ![Person cooking on a Char-Broil electric grill.](https://truefit.io/hs-fs/hubfs/Mask%20group-2.png?width=466&height=700&name=Mask%20group-2.png) ![Person using the Char-Broil app with the grill.](https://truefit.io/hs-fs/hubfs/Mask%20group-1.png?width=466&height=699&name=Mask%20group-1.png) ![Food cooking on the grill.](https://truefit.io/hs-fs/hubfs/Mask%20group.png?width=466&height=700&name=Mask%20group.png) ### How we did it Kickoff We learned about their product vision, hardware capabilities, and tech requirements. Understand user needs We collected insights from different users about their needs and responses to many potential feature concepts. Market research We closely studied competing offerings and experiences and other product design trends. Brand style We established user interface differentiation in terms of brand style and experience details. System architecture We defined the system components and data endpoints so the software could reliably connect, share, and store data in the cloud. Control board integration We worked with our client’s embedded hardware partner to establish data contracts so the user could reliably connect to the hardware via Bluetooth and Wifi. Release planning We collaborated with our client to build a backlog and plan the build of the software in a way that met the key milestones needed to get to market. Build, build, build! We designed, coded, and tested on a weekly basis — across all three branded apps while the hardware and control boards were being manufactured. We applied all our logic to smart watches and home voice assistant devices also. And yes, a few steaks were consumed. Accessibility Testing We made sure that all the functionality supported was easy-to-use for everyone — no matter their abilities. Language translation We worked with European translators to make sure the app was usable in up to 7 languages. Quality and usability testing As the hardware became available, we tested relentlessly on all grills and devices. We even met and tested grills with users in their homes. Preparing for launch As the apps were completed, we assisted our client in setting up their app store accounts for easy downloads. The apps were approved and are available in stores in support of the launch of the grill rollout in 2024. ### Let’s start a conversation about building software that supports your amazing hardware. [let’s talk software](https://truefit.io/contact?hsLang=en) [![Truefit\_Logo\_White\_RGB\_2023aligned 1](https://truefit.io/hubfs/Truefit_Logo_White_RGB_2023aligned%201.svg "Truefit_Logo_White_RGB_2023aligned 1")](https://truefit.io/?hsLang=en) Truefit works with business leaders who need to create new and next-gen software products to explore new market opportunities, solve important problems, and grow their business. ![Phone Number](https://truefit.io/hubfs/smartphone.svg) [(412) 325-5959](tel:+14123255959) [![Follow us on LinkedIn](https://truefit.io/hubfs/LinkedIn_Logo.svg)](https://www.linkedin.com/company/truefit/) [![Follow us on YouTube](https://truefit.io/hubfs/YouTube_Logo.svg)](https://www.youtube.com/@TruefitPittsburgh) [![Follow us on Instagram](https://truefit.io/hubfs/Instagram_Logo_sm.png)](https://www.instagram.com/truefitpgh/) [![Follow us on Facebook](https://truefit.io/hubfs/Facebook_Logo.svg)](https://www.facebook.com/TruefitPgh/) Site - [Work](https://truefit.io/our-work) - [Solutions](https://truefit.io/solutions) - [About](https://truefit.io/about) - [Insights](https://truefit.io/insights) Location Pittsburgh, PA 1001 Liberty Avenue 5th Floor Pittsburgh, PA 15222 © Truefit. All Rights Reserved.[Privacy Policy](https://truefit.io/privacy?hsLang=en) ```json { "@context" : "https://schema.org", "@id" : "https://truefit.io/#organization", "@type" : [ "LocalBusiness", "Organization" ], "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Pittsburgh", "addressRegion" : "PA", "postalCode" : "15222", "streetAddress" : "1001 Liberty Avenue, 5th Floor" }, "areaServed" : "US", "contactPoint" : { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : "English", "contactType" : "sales", "telephone" : "+1-412-325-5959", "url" : "https://truefit.io/contact" }, "description" : "Truefit partners with business leaders at established organizations to turn product strategy into working software, making software and AI initiatives predictable.", "disambiguatingDescription" : "Truefit is a US-based product development and software delivery firm that turns product strategy into working software. Truefit is NOT an apparel sizing, clothing tech, or e-commerce body measurement company.", "founder" : { "@type" : "Person", "name" : "Darrin Grove" }, "foundingDate" : "1997", "geo" : { "@type" : "GeoCoordinates", "latitude" : 40.4396217, "longitude" : -79.989505693828 }, "image" : "https://truefit.io/hubfs/Truefit.svg", "knowsAbout" : [ "Custom Software Development", "Software Product Development", "Legacy System Modernization", "AI Software Integration", "AI Task Force", "Product Design and UX", "Mobile Application Development", "SaaS Engineering", "Project Rescue and Acceleration", "Cloud-Native Application Development", "CTO Advisory", "Agile Product Delivery", "Healthcare Software Development", "Financial Services Software", "Advanced Manufacturing Software Development", "AI Modernization", "Software Delivery Predictability", "Energy and Utility Software Development", "Robotics Software and HMI Development", { "@type" : "Thing", "name" : "Product Strategy", "sameAs" : "https://en.wikipedia.org/wiki/Product_strategy" }, { "@type" : "Thing", "description" : "Truefit's proprietary, AI-enabled methodology for making software and AI initiatives predictable, structured around five components: Define, Demo, Develop, Deliver and Drive.", "name" : "Idea Launch Methodology" } ], "legalName" : "Truefit", "logo" : "https://truefit.io/hubfs/Truefit.svg", "makesOffer" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "description" : "Upstream discovery and AI Task Force exploration.", "name" : "Innovate" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "description" : "Net-new product development from strategy to working software.", "name" : "Build" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "description" : "Senior-led embedded teams to extend roadmap velocity.", "name" : "Accelerate" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "description" : "Redesigning and re-platforming legacy enterprise platforms.", "name" : "Modernize" } } ], "name" : "Truefit", "openingHoursSpecification" : { "@type" : "OpeningHoursSpecification", "closes" : "17:00", "dayOfWeek" : [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens" : "09:00" }, "sameAs" : [ "https://www.facebook.com/TruefitPgh/", "https://www.instagram.com/truefitpgh/", "https://www.youtube.com/@TruefitPittsburgh", "https://www.linkedin.com/company/truefit/", "https://clutch.co/profile/truefit" ], "telephone" : "(412) 325-5959", "url" : "https://truefit.io/" } ``` ```json { "@context" : "https://schema.org", "@type" : "Article", "about" : [ { "@type" : "Thing", "name" : "Multi-Brand Digital Strategy" }, { "@type" : "Thing", "name" : "IoT Platform Architecture" }, { "@type" : "Thing", "name" : "Connected Hardware UX" } ], "author" : { "@type" : "Organization", "name" : "Truefit", "url" : "https://truefit.io" }, "description" : "How Truefit engineered a unified digital platform for W.C. Bradley, integrating IoT connectivity across iconic brands like Char-Broil, Current Backyard, and Oklahoma Joe's.", "genre" : "Product Story", "headline" : "W.C. Bradley & Char-Broil Product Story: Multi-Brand IoT Ecosystem", "publisher" : { "@type" : "Organization", "name" : "Truefit" }, "url" : "https://truefit.io/char-broil" } ```