Skip to content
Let's Talk Software

Approach

At Truefit, we believe that great software helps people thrive. Here’s how we get to outcomes that impact your business.

Collage of the type of work that Truefit has done which helps people thrive.

To build great software products, Truefit helps you...

Begin with the end in mind by focusing on desired outcomes for business growth

Tap the strength of a cross-functional team that knows how to collaborate

Build with confidence by navigating risks that undermine success

Get closer to customers and users to understand their needs and behaviors and test solutions

Build, measure, and learn faster with prototypes, proofs of concept, and iterative releases

Idea Launch 6 model-3

Idea Launch™ — a proven framework for crafting software that grows your business .

Every software product is unique and has complexity and risks to navigate. This complexity, along with constraints on resources and time can make it hard for you to win.

After hundreds of successful product releases, our cross-functional product teams and Idea Launch™ process have been proven to deliver the right solutions for delivering strategic impact.

Define Phase
Align stakeholders around the vision, key outcomes, and customer/user needs to define your initial roadmap.

Align your vision and outcomes with customer needs, market trends, and emerging tech capabilities. Connect these insights with your business goals, to prioritize your product roadmap for success.

Demo Phase
Rapidly design and build the minimal solution needed to test your go-to-market assumptions.

Get to working software fast. Build the right technical, data, and design foundations to test key outcomes with customers—using insights to refine your product roadmap priorities.

Develop Phase
Continue building and releasing software in regular iterative releases for testing and learning.

Build, test, and refine features for your market release, guided by customer and user feedback. Early releases provide opportunities to collect feedback and continuously improve your solution and roadmap.

Deliver Phase
When you’re ready, release your software to the market (public or private) to measure and learn.

When it’s time to launch, your software is shaped by customer feedback and ready for the market. Your team will manage the release, collaborate with partners, and track performance to meet your goals.

Drive Phase
Execute your strategic roadmap with continuous delivery — pivoting when needed based on market feedback.

With your product live and delivering results, refine the user experience, expand features, and optimize performance based on user feedback and analytics.

Yellow quote icon
Truefit is excellent at communication and explaining complex processes to non-technical founders like myself. They are able to understand our unique needs and talk us through potential solutions, while always being receptive to feedback our team provides. — Lillian Rafson, Founder and CEO, Pack Up + Go
View The Pack Up + Go Product Story

Truefit brings the expertise for full-stack software development

Product Owner Icon Product Designer Icon Software Architect Icon Software Engineer Icon QA Analyst Icon

Strategy

Make smart, informed decisions to define your roadmap priorities and release plans.

Be informed with each sprint about team progress, blockers, and budget progress.

Design

Present engaging, beautiful, and useful data displays that inform and express your brand in a distinctive way.

Create easy-to-use interactions and workflows that
users love.

Research

Get closer to users to gain competitive advantage by identifying user needs, context, and goals.

Test solutions to effectively confirm usability and adoption insights.

Engineering

Be confident that your software is built with leading technologies at all layers of your tech stack.

Write code that is highly functional and efficient to maintain.

Quality

Rid your software of bugs and reveal hidden performance gaps throughout every sprint.

Test your software for optimal performance across browsers and devices.

Let’s start a conversation about your next software product launch.

let’s talk software