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Rewarding tenant loyalty with buying power

Nido Rewards — a disruptive financial startup in the residential real estate market — wanted to empower tenants seeking home ownership. After a slow start working with offshore partners, Nido came to Truefit seeking help with bringing their MVP tenant loyalty platform to the market.

Mobile and web screens in devices showcasing different app functionality. Mobile and web screens in devices showcasing different app functionality.

At-a-Glance

To help Nido Rewards quickly bring their platform to market, Truefit built and integrated the tenant mobile app with a new web-based backend enhanced for scalability. Tenants can use the app to earn and manage rewards for good behaviors like timely rent payments and other in-app interactions. Empowered by in-app education content alongside their earned rewards, tenants can connect with Nido real estate and mortgage experts when ready to start the homebuying process.

Web application development
Native mobile app development
API development and integration
Code audit for existing product
Integration with Expo services for push notifications
Integration with Google Places API

Delivering customer value that creates business impact

Desired business outcomes
  • Develop MVP iOS and Android app to attract and engage tenants — creating
    a marketable product for sales teams
  • Build web-based landlord portal to support baseline operations and enable onboarding of additional partners
  • Support initial sales contracts with property managers in the Philadelphia area
  • Collect initial information and data on adoption and usage patterns
User benefits for tenants
  • Earn rewards for daily activities that accelerate the path to home ownership
  • Access trusted local real estate experts and regional resources
  • Simplify the complexity of purchasing a home

User benefits for property managers

  • Improve property financial performance and Net Operating Income
  • Improve tenant relationships and loyalty

Impacts to Date

Initial MVP in early market testing

Yellow quote icon
Truefit’s ability to digest our needs, problem-solve, and come back to us with a suggested solution has been very impressive. Coming from a previous offshore dev team, their ability to truly understand our product has been impressive, too. — John Pack, Founder and CEO

Product Details

A list of home-buying assistance programs.
Rewards balance for setting up a homebuying profile.
Homebuying dashboard with a user's purchasing power and other relevant data.

How we did it

Kickoff

We learned about our client's product vision, strategy, and business model.

Discovery workshop

Our team met with the customer for an intensive discussion to understand the user, align on expectations, and define business outcomes for key milestones.

Product audit

Our team conducted a rigorous review of the existing solution to understand necessary functionality, architecture, and workflow to inform new product design.

Release planning

We collaborated with our client to define what must be present in the initial release in terms of foundations, core requirements, and feature functionality. We were able to frame out the longer-term strategic roadmap.

Software architecture and strategy

Our architect and engineers resolved complexities around our approach to future integrations with homebuying programs and resources.

Build and release beta 1.0 for tenants and landlords

The team successfully built out and tested all required features for the beta release. The mobile app was submitted to app stores for approval and passed.

Continuous delivery in pursuit of business goals

After a successful beta release, the team has been releasing continuous updates for web and mobile with new features, integrations, and refinements based on customer feedback. Weekly meetings and sprint reviews help us manage our progress towards desired outcomes.

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