The User Need
Changes in technology were driving rapid changes in the broadcast advertising market. Sales managers needed more flexible tools and information management options.
Changes in technology were driving rapid changes in the broadcast advertising market. Sales managers needed more flexible tools and information management options.
Matrix Solutions - a market leader with significant market share - could capitalize on delivering better data integration with a diverse range of third-party data sources and expand into emerging digital and out-of-home markets.
A Truefit team partnered with Matrix to expand their capacity for a complete redesign of their flagship software. We prototyped and tested new design solutions with sales managers and account professionals. The insights resulted in a successful launch within a year that expanded Matrix’s leadership role into new markets.