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The User Need

Changes in technology were driving rapid changes in the broadcast advertising market. Sales managers needed more flexible tools and information management options.

The Opportunity

Matrix Solutions - a market leader with significant market share - could capitalize on delivering better data integration with a diverse range of third-party data sources and expand into emerging digital and out-of-home markets.

The Result

A Truefit team partnered with Matrix to expand their capacity for a complete redesign of their flagship software. We prototyped and tested new design solutions with sales managers and account professionals. The insights resulted in a successful launch within a year that expanded Matrix’s leadership role into new markets.

Tags: Retail, Web

CASE STUDIES

Truefit helped CMMI develop a usable, engaging, and distinctive platform for assessing cybersecurity maturity and building risk-mitigation plans for clients.

Truefit helped RealX create an online exchange to facilitate the transfer of property rights, such as a farmer selling the mineral rights to an oil company, in a streamlined, efficient, and transparent way.

Truefit helped the Center for Victims transform a vital program into a modern, digital experience that empowers victims through a secure, self-service app while making internal processes more efficient.

Truefit worked with TEAMology to create a collaborative school culture movement that integrates social-emotional learning, bullying prevention, and career readiness into everyday teaching.

Truefit helped DestyDo validate and produce a solution for cruising millennials looking for diverse life-enhancing activities they can do while in port.

Truefit partnered with Matrix for a complete redesign of their flagship software and helped their sales team expand from broadcast advertising into new markets.