The User Need

Initial coin offerings (ICOs) had taken off with the emerging cryptocurrency market. ICO Alert’s clients needed a way to serve their evolving marketing needs on their own. ICO Alert staff needed to be more efficient in supporting client relationships.

The Opportunity

By responding quickly to changing market needs, ICO Alert could grow market share, brand equity, and operational efficiencies for its growing staff.

The Result

Truefit developed a valuable new client portal site which launched within six months — empowering client self-service and boosting efficiencies for their client service staff.

Tags: FinTech, Web